Writing for the web

Website Copy Editing

Posted: Tuesday 11 Sep 2018. Category: On-page SEO

Good editing will ensure your webpage copy is concise, search engine optimised and consistent.

Here’s how you do it …

Make a copy of your copy

This may sound obvious, but make sure you have a copy of your original work before you start any kind of editing. 

Sentence length

One of the first things to check is your sentence lengths – try to keep them as short and snappy as possible. Bring core messages to the front of your sentences – front loaded sentences tend to have more impact and give each sentence its own idea.

Paragraph length

Make sure your paragraphs are short and concise. Primary-page paragraphs should be no longer than five lines of a Word Doc.

Check your H1s (Main Headings)

Check your main headings. Make sure they accurately describe the page and contain relative key phrases for SEO. Remember, H1s are high-value SEO components.  

Subheadings 

Subheadings need to catch the eye of your readers – check them for impact. 

Read out loud 

Slowly read your copy out load or use reader software.

Read it backwards

Read from the last paragraph and work your way up the document. This may sound a little strange – but it works. 

Give it a rest

Give it a complete rest for a day or two and then repeat the process. Quite often you will see alternatives to certain sentences and headings after some time away from the document.

For more information, contact me at info@darrenlugg.co.uk.

Posted by DL


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