Writing for the web

Website Copywriting: Homepage Copy – The Seven Golden Rules

Posted: Tuesday 14 Jul 2015. Category: Writing for the web

Your homepage is the most important page on your website. It's the page that people see first – it's the page where decisions are made.

It's important you get it right.

Preview your business or organization

Your homepage only needs to give visitors a brief overview of who you are and what you do. Remember, in-depth information about you or your business/organisation should be on your services page or about page, not on your homepage.

Homepage introduction to products or services

The same ‘keep it brief’ rule applies to your homepage service/product descriptions. Don’t overload your visitors with too much information – only give them a preview of what you have to offer.

Link to other pages

Try to use words and phrases in your homepage copy that can be used as internal contextual links. This will improve site navigation and enhance user experience.

Engage with your readers

Take some time to understand your visitors. Write copy that will interest them and arouse their curiosity. Use a strong main heading and catchy subheadings that will attract their attention.

Reassure your readers

Install confidence in your visitors. This could be in the form of testimonial links or by briefly describing your experience, expertise or qualifications in your particular field.

Keep it simple

Try to avoid jargon or highbrow vocabulary. The easier your homepage copy is to read, the faster visitors can scan and make decisions. Your readers don’t want to read hefty paragraphs or complex sentences – they merely want to see whether you have what they need.


Remember to use keywords and phrases in your copy and headings. Again, don’t overdo it – just try to keep your writing natural and flowing whilst at the same time slotting in some keywords and phrases.  

To find out more about my website copywriting services, please visit darrenlugg.co.uk 

Posted by DL

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