Writing for the web

Writing Website Copy: 6 Rules

Posted: Sunday 16 Nov 2014. Category: Writing for the web

Writing website copy is very different from writing for the printed page.

Why's that then? you might well ask.

Well, first off, it needs to be very concise and easy to scan. Secondly, it must have the ability to immediately grab your reader's attention and lead them deeper into your site. Next, it has to clearly communicate calls-to-action and persuade visitors to make decisions.

And just to top it off, it needs to contain relevant keywords and phrases for search engine indexing.

Sound like a tall order? It doesn’t need to be, if you follow these 6 simple rules:

Keep it short and simple

Keep things short and simple. People tend to scan online, so try to avoid long sentences and paragraphs. Also try to use shorter everyday words as much as possible – they are easier to read!

Make lists

People like to read lists. Use bullet points or numbered lists to quickly convey a number of ideas or services. Numbered lists and bullet points also add a natural break in a page, making them easier to scan.

Search engine optimisation (SEO)

Whether you like it or not, you have to think about SEO. This means inserting plenty of keywords and phrases into your copy. It takes a little thinking about, but it will pay off in the long-run. Keywords and phrases in your main headings are particularly important as they have a very high SEO value.

Subheadings

Embrace the subheading. Subheadings help to break up blocks of text as well as giving a scanning visitor a very quick overview of a page. Take your time and choose well. 

Use internal contextual links

Internal contextual links are hyperlinked words and phrases that allow your visitors to jump from page to page without using the main menu bar. They improve navigation and save time. Use them on every page, and your entire site will be interlinked.

Use external reference links

External links look the same as internal links but lead to external reference websites. Use reputable sources for reference purposes, and you will improve your website’s overall usability.

Need a little help? Contact me at info@darrenlugg.co.uk

Posted by DL


Share this page via Twitter

Return

Recent Posts

Website Copywriting: Editing Webpage Copy
Posted: Tuesday 11 Sep 2018
Cat: On-page SEO
Almost Everything You Need to Know About Chain Lubes
Posted: Tuesday 26 Jun 2018
Cat: Cycling
Getting Your Hands on the Right Cycle Grips
Posted: Friday 25 Aug 2017
Cat: General
Understanding Brake Pad Compounds in About Five Minutes
Posted: Saturday 05 Aug 2017
Cat: Cycling
Cycling Clothing: Getting to the Bottom of Base Layers
Posted: Thursday 20 Jul 2017
Cat: Cycling
MTB Axle Standards Explained
Posted: Thursday 25 May 2017
Cat: Cycling
A Rough Guide to Rockshox Single Crown Suspension Forks
Posted: Wednesday 12 Apr 2017
Cat: Cycling
Choosing the Right Mountain Bike
Posted: Thursday 29 Dec 2016
Cat: Cycling
Get a Grip with Continental’s XC Tyre Range
Posted: Tuesday 22 Nov 2016
Cat: Cycling
Website Copywriting: On-page SEO – Keywords and Phrases
Posted: Wednesday 16 Mar 2016
Cat: On-page SEO
Website Copywriting for Small Businesses and Charities: Brand v SEO
Posted: Tuesday 19 Jan 2016
Cat: On-page SEO
Website Copywriting: Homepage Copy – The Seven Golden Rules
Posted: Tuesday 14 Jul 2015
Cat: Writing for the web
Website Copywriting: Meta Descriptions
Posted: Thursday 30 Apr 2015
Cat: On-page SEO
On-page SEO: Getting the Most Out of Your Title Tags
Posted: Tuesday 21 Apr 2015
Cat: On-page SEO
Website Copywriting: Contextual Links
Posted: Thursday 09 Apr 2015
Cat: Writing for the web
Copywriting Tips for Small Businesses and Charities: Using Bold and Italics in Your Online Copy and Blogs
Posted: Sunday 14 Dec 2014
Cat: Writing for the web
Website Copywriting Tips: SEO Optimised Copy for Local Businesses
Posted: Tuesday 02 Dec 2014
Cat: On-page SEO
Writing Website Copy: 6 Rules
Posted: Sunday 16 Nov 2014
Cat: Writing for the web
Website Optimisation for Small Businesses and Charities: Metadata
Posted: Tuesday 02 Sep 2014
Cat: On-page SEO