Writing for the web
In this post, I’m going to be talking about the importance of creating good title tags. For those of you that are unfamiliar with the term, ' title tag ' it's the title that is:
(1) Displayed in your browser tab, describing the actual webpage below it.
(2) Shown on search engine results pages (SERPS) in blue text just above the URL address.
(3) Used as bookmarks on your browser.
Title tags are considered to be one of the most important of on-page SEO components due to the fact that Google and other search engines prioritise them when index processing.
As well as having a considerably high SEO value, it's also worth remembering that a title tag:
(a) Is one of the first things people see when they view search engine results.
(b) Adds detail and context for your website visitors.
With this in mind, I’m going to quickly run through the basic rules of how to create a concise, SEO valuable and engaging title tag.
The maximum amount of characters you can use in your title tags is between 50 to 55. This generally allows about seven to nine carefully chosen words in the title tag. You can write longer titles but they will be partially cut off in the SERPs, and may be too long for a balanced look in your browser tabs.
Keywords and phrases need to be incorporated into your title tags. Be sure to include as many as possible whist still maintaining a high level of readability. It’s considered good practice to front load your key phrases rather than having them placed in the mid or end sections.
It's essential that you include your location and service areas if your business relies on local trade. For a small service radius, local town references need to be included. For businesses with broader business areas, counties and cities within the service radius should be displayed.
Title tags can also include calls-to-action for businesses in the retail or service sectors. ‘ Great deals on… ’ or '35% off selected…’ can really grab the attention of visitors, so it’s always worthwhile considering these types of calls-to-action in your title tags.
For smaller concerns, it's best to prioritise service keywords and phrases rather than inserting brand names. Unless your brand is well known, it will have no SEO value but will take up valuable characters which could be better used for keywords and phrases.
Google looks for relevance as well as keywords and phrases when using your title tags for its indexing processing. It's therefore, important that you accurately describe the webpage that your title tag is referring to. The more accurate the description, the more value Google will place on the tag.
Remember, an informative, accurate and unique title tag for every webpage will help your business to get noticed on the search engines and improve usability for your website visitors.
For more information, contact me at firstname.lastname@example.org.
Posted by DL